Monday, September 27, 2010

Wall Street Journal Article

The article I chose to read was about Disney are how its president of internactive-media division resigned on Thursday. Steve Wadsworth was in the position for 11 years and went through many changes with this extremely successful company. He was in charge of  making and marketing videogames as well as providing support for many of Disney's operating units. He said that this was the right time for him to resign and he sent out an e-mail to all of the staff explaining to them about his decision to do this.
This company has struggled especially in this area because they did not have a clear mission. They know that they need to come up with and implement new thechnological ideas that will be very popular, but they have struggled to find them. This has been a big frustration for all of the executives in charge of it. Comparing what Disney is going through as one of the mpst succesful companies ever, makes me think about how hard it is for smaller companies to succeed and come up with new and fresh ideas that will be applealing to others.

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